Color fades — extend it's lifespan with milk_shake color care. Curated for long-lasting color, this paraben-free shampoo enhances color vibrance while hydrating the scalp. Active ingredients like milk proteins, integrity 41®, and wheat proteins prevent color fading and restore natural keratin to the hair. Softer, shinier, more radiant hair is just a wash away with milk_shake color care shampoo and conditioner.